Self-Employed, Strategic Marketing Professional (Consultant)

​2014-Present

Operating as a freelance marketing consultant, working on adhoc projects and/or contract positions providing marketing and business management.  Developing strategic plans and providing services including:  Brand management, Media planning, Creative strategy, Product launch plans and more.

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Sunrise Soya Foods

Chief Commercialization Officer - Jan 2021 - present

Lead and oversee Eastern Canada Operations, National Marketing, Innovation and Consumer Relations. Executive Leadership Team member driving Strategy and Growth for overall business.

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​Vice President of Marketing - Jan 2017- Dec 2020

Reporting to the CEO as part of the Senior Management team, strategically plan and manage the business to achieve corporate objectives, leading and managing the Marketing & Innovation team.

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Sofina Foods Inc.

​Director of Marketing - 2012-2014

Responsible for leading branding strategy and long-term vision for Sofina branded businesses including; Lilydale, Fletcher’s, Zamzam and Cuddy.  Responsible for three direct reports, in addition to being marketing lead on Fresh Business Unit.

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Namaste Marketing Group

President, Managing Partner - 2011-2013

Namaste created paths to purchase for consumer brands engaging South Asians. The business consisted of brand experiences that we created and produced, as well as brand experiences we've communicated on behalf of clients. Producer of desiFEST (12hr outdoor music concert), Bollywood in the Square (outdoor movie night), CMW showcases and Junofest showcase (indoor concerts). Responsible for over 25-member team with 10 direct reports.

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Parmalat Canada

Director of Marketing - 2006-2011

Responsible for positively impacting the top and bottom line of the Cheese and Tablespreads portfolio by managing all elements of the Marketing Mix (advertising, brand equities, innovation strategy, promotion, trade and pricing). Responsible for three direct reports.  Company representative on FCPC advisory board for Children’s Food & Beverage Advertising Initiative.

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Wm. Wrigley Jr. Company

​Various Positions - 1999 - 2006

• Associate Director - Responsible for developing growth initiatives by exploring new innovation ideas for Canada. Work with global marketing platforms, brand teams and cross-functional teams for commercialization. Responsible for two direct reports.

• Global Marketing Manager - Responsible for developing growth initiatives by exploring global strategies for the platform; align closely with key geographies to identify and develop new product ideas for commercialization, as well as to develop and provide an ongoing robust 5 year pipeline of initiatives that deliver against identified consumer needs across key geographies.

• Marketing Manager - Responsible for driving business growth on Extra and Hubba Bubba brands. In addition, indirectly responsible for Administrative Assistant and training of Associate Marketing Manager’s on company processes and business fundamentals.

• Associate Marketing Manager - Responsible for leading Hubba Bubba brands business growth and non-gum innovation.

• Assistant Brand Manager- Responsible for supporting Juicy Fruit, Big Red, Doublemint, Wrigley’s Spearmint and Freedent brand's business growth. Completed a cross-training temporary sales assignment as a Territory Manager (7 month assignment).